2020-06-08 17:03:42 來(lái)源：金融投資報(bào)

Brand Introduction of Banciao

Banciao is a newly fashionable brand which is mainly designed by a famous young designer Mike Kamali and it is famous for it’s vogue and affordable. The young generation love it most because of stylish, comfortable and high quality. This distinctive product is pursued by amount of young people in only two years and called “the most fashionable brand in 2019” by consumers from Europe and America.

Banciao has high brand positioning compared with other brands and chases for high-end fashion in designing, sorting and producting and many other links. The idea of the brand is innovative development, it consists of integrity and guides by the market, develops new style shoes, taking up the peak of the shoes market by it’s unique modern awareness,  advantage of price and fashionable products. The company has already induced advanced production equipment and supporting facilities. Ensuring that Banciao’s high quality in the market by using the best materials and updating technology, build the most fashionable products and push out the serial of Banciao successfully in 2018.

The design teams of Banciao all come from young generation and it’s classical and individuality design philosophy all original from street culture, thoroughly design on the basis of the street culture and melt plenty of resources of the culture of Europe and America. It’s design has break out formulary design and color matching, makes classic and fashion mix together, then provide more complete color matching to consumers. After the gradually strive of every team, they finally pushed out many patterns of Banciao to the market in 2018, and meanwhile received the chase of young people, fashion insiders and students.

Banciao mainly popularize the customized service which is personality, it can manufacture unique shoes that consumer looks forward to according to the consumer’s needs. Banciao lets consumers have more choices among the products and makes everyone has shoes which only belong to his or her.

The team of Banciao is made of a group of energetic, young and fashionable people. Everything from design to market all set on the basis of fast--design fast, manufacture fast, deliver fast, sale fast and get the information even more faster. Banciao use the expense saved by advertising and multilayer agent to manufacture more products with higher quality and lower price.

The main customers of Banciao are students and young people, mix together the culture of Europe and America as a whole and form the unparalleled style. 

 Banciao班翹時(shí)尚

Banciao，是美國(guó)一個(gè)新興的年輕時(shí)尚品牌，由知名年輕設(shè)計(jì)師Mike Kamali主導(dǎo)設(shè)計(jì)，以時(shí)尚年輕、價(jià)格親民著稱。以其特有的時(shí)尚、舒適和高貴的品質(zhì)，一躍成為青春一族的最愛。這款卓爾不群的新品，在短短兩年時(shí)間內(nèi)，就贏得無(wú)數(shù)年輕人的追捧，被來(lái)自歐美的消費(fèi)者稱之為“2019年最Fashion名牌”之一。

和那些知名的品牌相比，Banciao同樣擁有頗高的定位，在設(shè)計(jì)、選料和加工等環(huán)節(jié)追求高端時(shí)尚，讓每一位消費(fèi)者足下生輝。公司秉承創(chuàng)新發(fā)展理念，堅(jiān)持以質(zhì)量信譽(yù)為生命，以市場(chǎng)為取向，以開發(fā)設(shè)計(jì)時(shí)尚‘潮’鞋為主導(dǎo)，以獨(dú)特的現(xiàn)代意識(shí)和強(qiáng)烈的價(jià)格優(yōu)勢(shì)，創(chuàng)造出時(shí)代品牌產(chǎn)品，搶占當(dāng)今時(shí)尚‘潮’鞋市場(chǎng)的高峰。公司引進(jìn)國(guó)際領(lǐng)先的‘潮’鞋生產(chǎn)設(shè)備與配套設(shè)施，堅(jiān)持采用一流的材料，不斷引進(jìn)先進(jìn)工藝，確保了Banciao產(chǎn)品在市場(chǎng)上獨(dú)樹一幟的高品質(zhì)，打造頂級(jí)時(shí)尚‘潮’品牌，于2018年成功推出系列Banciao。  

Banciao的設(shè)計(jì)團(tuán)隊(duì)全部由90后、00后組成，其經(jīng)典、百搭、個(gè)性的設(shè)計(jì)理念來(lái)自于最初的街頭文化，并在此基礎(chǔ)上不斷深入設(shè)計(jì)，融入了大量的歐美文化元素，打破固有的設(shè)計(jì)定式和色彩搭配的壁壘，將經(jīng)典和新潮巧妙融合，向消費(fèi)者提供更加齊全的色彩搭配，經(jīng)過(guò)團(tuán)隊(duì)的不懈努力，終于在2018年把多款Banciao推向市場(chǎng)，迅即贏得年輕人、時(shí)尚達(dá)人和學(xué)生的追捧和青睞。

Banciao主推個(gè)性齊全的私人定制服務(wù)，能夠完全按照客戶的需求設(shè)計(jì)生產(chǎn)出客戶所期待的‘潮’鞋，賦予產(chǎn)品以更多的選擇，讓每個(gè)人都可擁有屬于自己的‘潮’鞋，裝點(diǎn)多彩生活。

Banciao的營(yíng)銷團(tuán)隊(duì)由一群精力充沛、年輕時(shí)尚的青年才俊組成。從設(shè)計(jì)到銷售，均建立在“快”的基礎(chǔ)上——研發(fā)快、生產(chǎn)快、物流快、銷售快、信息更快。Banciao將節(jié)省出大量的廣告宣傳費(fèi)用及多層加價(jià)代理的費(fèi)用，竭誠(chéng)為消費(fèi)者提供質(zhì)優(yōu)價(jià)廉的產(chǎn)品。

Banciao定位為學(xué)生，和青年人群，精雕細(xì)琢，引領(lǐng)時(shí)尚，融歐美文化與現(xiàn)代時(shí)尚為一體，形成獨(dú)具風(fēng)格魅力的品牌。所有產(chǎn)品均定位于各類電竟款、百搭潮鞋款、經(jīng)典時(shí)尚款、個(gè)性獨(dú)特款、聯(lián)名定制款等眾多款式。

來(lái)源：https://www.jrtzb.com.cn/qiye/cj/202006/57823738.html

編輯：海洋